Citroën

Citroën, founded in 1919 in France by André Citroën, operates under the Stellantis Group. The company is present in the European market with urban mobility and B-segment vehicle production. Its work on electric vehicles continues via the Smart Car platform, developing low-cost and accessible models.

Citroën Logo (Official Citroën Website)

Historical Development

Throughout the 20th century, Citroën drew attention with its pioneering technical solutions, initiating the front-wheel-drive revolution in 1934 with the Traction Avant. In the 21st century, it has continued to offer innovative solutions, gaining notice in the 2020s with electric urban vehicles and micro-mobility solutions (Ami). The brand has adopted a portfolio transformation strategy with electric and hybrid models without completely abandoning traditional internal combustion engines.

Product Range

Passenger and Family Models

Ami: Electric micro-mobility vehicle

C3 / C3 Aircross: ICE, hybrid, BEV

C4 / C4 X: ICE, BEV (ë-C4, ë-C4 X)

C5 Aircross: Plug-in hybrid and fully electric (ë-C5 Aircross)

SUV and Crossover Models

C3 Aircross: ICE/BEV

Basalt: New B-segment crossover EV

Light Commercial Vehicles

Berlingo / ë-Berlingo

Jumpy

Jumper

Electric Vehicle Technology

Citroën uses the Smart Car Platform, CMP, and e-CMP platforms developed under Stellantis for electric vehicle production. These architectures enable Citroën to offer competitive electric solutions for both urban and family models.

• ë-C3 Aircross is offered with LFP (lithium iron phosphate) battery technology, providing approximately 400 km of range and standing out in the B-segment.
• ë-C5 Aircross offers a range of 520–680 km depending on the segment, positioning it in the mid-to-upper segment.
• Ami is designed for short urban trips with a low-voltage battery, classified in the EU as a light four-wheeled vehicle.

Global Production Network and Financial Performance

Citroën operates in 101 countries with more than 6,200 after-sales points. In 2024, it achieved a market share of 1% in Spain with 60,275 registrations. In the same year, it maintained a strong position in the light commercial vehicle segment with a 15.8% market share.

Market Performance and International Growth

In 2024, 32% of orders for the C3 model were for the electric version, indicating potential demand for Citroën’s electric transition. New versions of the Ami model differentiated the brand in urban mobility.

The Turkish market has become strategically important with C4, C4 X, and Berlingo models. CEO Thierry Koskas stated that a 5% market share is targeted across Europe.

Strategic Goals and Future Vision

Citroën follows a natural demand generation strategy without restricting internal combustion engines. By 2025, it aims for electric vehicle sales of 25–30%, offering hybrid and BEV models across all segments between C3 and C5. Affordable, urban-focused electric models are planned to be developed via the Smart Car Platform to meet the demand for accessible mobility in Europe.