McLaren is an automotive brand founded in 1985 in Woking, England, known for high-performance sports and supercars developed using carbon fiber technologies. At the end of 2024, the company was acquired by the Abu Dhabi-based investment group CYVN Holdings, initiating a new strategic transformation process.
McLaren Logo (Official Website)
Historical Development
McLaren’s foundations are rooted in Formula 1 racing technology. From the 1990s, the brand began producing road cars through joint projects such as the SLR McLaren developed with Mercedes. After 2010, McLaren Automotive was structured as an independent car manufacturer. In the 2020s, the product lineup expanded to include hybrid supercars. By 2024, ownership of the brand transferred to the UAE-based investor group.
Product Range
Sports and Supercars (ICE / Hybrid)
- Artura: Plug-in hybrid V6 supercar
- 750S: ICE V8 lightweight sports model
- Solus GT: Single-seat, limited-production high-performance track car
- McLaren W1: Limited-run hybrid hypercar, production starting in 2025
Upcoming and Concept Models
- Hybrid SUV: Performance crossover expected after 2028 under a “shared performance” approach
- Full Electric Supercar: Planned for release between 2025–2030
Electric Vehicle Technology
McLaren highlights that battery weight limits performance and handling in electric supercars. Therefore, full-electric supercars are not expected to reach mass production potential before 2030. In the transition phase, plug-in hybrid models such as the Artura are being developed, with new PHEV and BEV vehicles planned between 2025–2030.
Global Production and Financial Performance
McLaren Automotive produces approximately 2,000–2,200 cars annually at its Woking, England facility. In 2023, the company reported a £873 million loss, with revenue falling from £627.8 million to £465.9 million. Following this financial decline, capital support from CYVN Holdings in 2024 initiated a restructuring process.
Market Performance and International Growth
In 2023, McLaren sold 2,137 vehicles, showing signs of recovery in Q1 2024 with 796 units sold. Demand increased in high-income markets, including the USA, Europe, and Gulf countries. The Artura model represents the brand’s transition to the hybrid segment.
Strategic Goals and Future Vision
- Profitability Focus: McLaren aims to enter new segments (SUV/SPV) while maintaining profitability before 2028.
- Electrification Roadmap: Hybrid crossover and full-electric supercar development projects continue between 2025–2030.
- Structural Transformation: Under CYVN Holdings, the Forseven sub-brand has been launched, with a product expansion strategy for SUV, EV, and software-integrated new models.
