TikTak is a car-sharing platform established in Türkiye in 2020. It offers users flexible rental options by the minute, hour, or day, catering to both individual and corporate needs. The company follows a usage-based model rather than car ownership and operates through a digital platform.
Service Model
TikTak provides an intermediary service that enhances flexibility in urban transportation. Users can book a vehicle via the mobile application and rent it for a specified period—by the minute, hour, or day. At the end of the rental, the vehicle can be returned to designated drop-off locations, offering a convenient urban mobility solution. Rentals include insurance, fuel, and parking without additional costs.
As of 2023, TikTak's platform features a fleet of 3,500 vehicles, which the company regularly updates. In response to growing demand for long-term rentals, TikTak introduced a subscription-based model called TikTak Neo.
TikTak Neo
TikTak Neo provides users with a subscription model tailored to their needs. Referred to as the New Era of Ownership, this model allows users to access vehicles for a specific number of hours per day over a 30-day period:
- Package Options: Daily usage rights of 1, 2, or 3 hours for 30 days.
- Flexible Usage: Hourly packages can be used all at once or in separate sessions throughout the day.
- Usage Trends: Analysis shows that a daily usage of 2 hours is sufficient for urban mobility.
- Cost Efficiency: With TikTak Neo, the cost per hour can be as low as 62 TL. Package prices are guaranteed to remain fixed.
Economic and Social Impact
TikTak offers an alternative transportation model at a time when car ownership costs are rising, particularly in major cities. The platform provides a solution for users who want to avoid expenses such as credit payments, insurance, taxes, maintenance, and fuel. The increasing exchange rates and high taxes have driven demand in the car rental industry, and TikTak meets this need by offering a practical solution to daily transportation challenges.
