Cambly

Cambly is an online language learning platform that offers one-on-one interactive English speaking practice. Established in 2012 and headquartered in San Francisco, the platform enables users to communicate with native English-speaking tutors via video chat. Rather than following a fixed curriculum, Cambly promotes a conversation-based language acquisition model.

Corporate Structure and Service Model

Cambly operates as a software company backed by private venture capital. Access to the platform is subscription-based, with users selecting from different plans based on their desired weekly speaking time and frequency. Through these subscriptions, learners can directly engage with tutors.

Tutor selection is left to the user. Each tutor's profile includes information such as their experience, accent, interests, and user reviews. Lessons are conducted via the mobile app or web browser.

Pedagogical Method and Educational Content

Rather than offering a structured teaching program, Cambly focuses on free-form speaking practice. It does not provide a formal curriculum targeting grammar, vocabulary, or writing skills; instead, it emphasizes learning through conversation.

As a result, most Cambly tutors are native English speakers without formal teaching qualifications. However, some tutors can provide customized sessions tailored to specific goals such as IELTS or TOEFL preparation or business English, depending on user requests.

Areas of Use

Cambly is primarily used for the following purposes:

• Speaking Practice: Improving everyday conversational fluency.
• Exam Preparation: Preparing for international exams like IELTS and TOEFL.
• Professional English: Practicing terminology used in business environments.
• Children’s Learning: Via a separate platform called “Cambly Kids,” children can receive one-on-one speaking practice.

Criticisms

• Lack of Pedagogical Rigor: Since most tutors lack formal teaching education, the platform has limitations in structured language instruction. This is particularly seen as a disadvantage for users seeking academic or exam-oriented training.
• Accessibility Issues: Due to currency exchange rate disparities, Cambly’s pricing policy can lead to unequal access in some countries. In developing nations, cost remains a significant barrier.
• Lack of Monitoring and Assessment: The platform does not have a systematic tracking or evaluation mechanism, which creates a gap in assessing learner progress.

Regional Usage (Case of Turkey)

In Turkey, Cambly is commonly used by university students, individuals preparing for public sector language exams (e.g., YDS), professionals working in international companies, and those planning to emigrate abroad. While the platform facilitates speaking practice, long-term language development often requires supplementary learning resources.