Screen Culture

Screen culture is a phenomenon that emerged as mass media, based on visuality, reshaped social life. Screen-based communication developed through television, computers, and mobile devices has transformed individuals’ daily life practices, particularly blurring the boundaries between reality and representation. This culture does not merely facilitate the transmission of information; it also constructs emotions, social values, and behavioral patterns.

^{Screen Culture (Generated with Visual Artificial Intelligence)}

One of the most significant dimensions of screen culture is the performance practices that reproduce notions of authority and obedience. Through reality programs, competitions, and series formats, individuals’ attitudes toward authority are reconfigured and presented to viewers as internalized roles. Thus, screen culture does not merely produce entertainment; it legitimizes and makes visible individuals’ obedient behaviors in relation to social norms.

Screen culture has also transformed the boundaries of privacy. Particularly social media and reality shows have moved individuals’ private lives into the public sphere, eroding the social value of privacy. The exposure of what was once private has become normalized through the screen, and the way individuals present themselves has become a new social norm. This situation has both fueled individuals’ desire for visibility and facilitated the easier operation of surveillance mechanisms via the screen.

One of the most critical effects of screen culture is the reconstruction of reality perception. Television programs and digital content have caused individuals to perceive social reality not through direct experience but through the screen. Thus, the screen has become not merely a representational tool but a constitutive element of social reality. In this context, the boundary between media and reality has become blurred, and individuals’ ways of understanding the world have become dependent on the screen.

Screen culture has exerted influence across a broad spectrum, from daily life practices to identity construction. The dominance of mass media has reshaped individuals’ consumption habits, attitudes toward authority, and social relationships. Moreover, the screen has played a crucial role in transmitting global cultural flows to local communities, accelerating the process of cultural homogenization and the transformation of local values.