Alfa Romeo

Alfa Romeo is an automobile manufacturer founded in 1910 in Milan, Italy. The brand is known for its driving dynamics and sporty design elements. Today, it is transforming its product portfolio in line with its multi-energy strategy focused on hybrid and electric vehicle technologies.

Alfa Romeo Logo (Alfa Romeo Official Website)

Historical Development

Throughout the twentieth century, Alfa Romeo gained recognition for its racing successes and models such as the Giulia and Stelvio. In 2022, the transition to Stellantis’s STLA platforms enabled the expansion of its hybrid and electric vehicle lineup. As part of this initiative, the company entered the battery electric vehicle (BEV) market with the Milano EV model.

Product Range

Compact SUV and Family Models

• Tonale

Mid-Segment SUV

• Stelvio

Premium Sedan and Sport Models

• Giulia

Electric Models

• Milano EV

Electric Vehicle Technology

Alfa Romeo develops electric and hybrid vehicles based on Stellantis’s STLA platforms. The Milano EV model offers a range of approximately 410 kilometers with a 54 kWh battery. This model is among the brand’s first entries into the battery electric vehicle (BEV) market.

Global Production Network and Financial Data

Alfa Romeo manufactures its vehicles at its plants in Cassino and Pomigliano, Italy. As of 2024, the brand achieved global sales between 45,000 and 62,000 units. Sales of the Tonale model declined from 82,300 to 36,980 units.

Market Performance and Regional Growth

In the first nine months of 2024, sales in Italy and the United States decreased by 13 percent respectively. In contrast, sales in France and Germany increased by 7 percent and 7.5 percent respectively, driven by the Junior model. In the first quarter of 2025, deliveries rose by 29 percent, signaling signs of recovery.

Strategic Goals and Future Planning

Alfa Romeo continues to invest in increasing the share of hybrid and electric models. Under its multi-energy strategy, development efforts for vehicles powered by diverse energy sources remain ongoing.