Aston Martin is an automobile manufacturer founded in 1913 in London, United Kingdom, with its central production activities currently based in Gaydon, UK. The brand specializes in sports cars and grand tourers (GT) and is focused on transitioning to hybrid and battery electric vehicle technologies.
Aston Martin Logo (Official Aston Martin Website)
Historical Development
Throughout the 20th century, Aston Martin became known for its participation in racing events and development of GT vehicles. The brand strengthened its identity with the DB series following its victory at the 1959 24 Hours of Le Mans. In the 2000s, models such as the DB11, Vantage, and DBX modernized the product range. In the 2020s, technical collaboration with Mercedes-Benz and battery technology partnerships with Lucid Motors were established. Within this framework, the Valhalla model was introduced as a hybrid as part of the BEV (battery electric vehicle) strategy.
Product Range
Sports Cars / Grand Tourer (GT)
- DB12
- Vantage
- DBS
SUV
- DBX
- DBX707
Developing Electric and Hybrid Models
- Valhalla (PHEV)
- First fully electric model (planned post-2025)
Electric Vehicle Technology
Aston Martin is investing in a modular BEV platform based on Lucid Group’s battery and drive technologies. By 2024, approximately £2 billion in technology investment had been planned. The technical infrastructure and supply support from Mercedes-Benz are integrated into this process. Aston Martin also received £9 million in R&D support from the UK Advanced Propulsion Centre (APC). The first fully electric vehicle is planned to launch after 2025.
Global Production Network and Financial Performance
Aston Martin’s production facilities are located in Gaydon and St Athan (Wales). By the end of 2024, a total of 6,030 vehicles were exported. Annual sales declined by 9% compared to the previous year, with total revenue reported at £1.584 billion. Despite negative profit margins, investment and transformation strategies are being maintained.
Market Performance and International Growth
Due to reduced demand in China and financial challenges, total sales volume declined throughout 2024. However, the introduction of the new Vantage and DBX707 models in the second half of the year contributed to recovery. In the first quarter of 2025, under new CEO Adrian Hallmark, Aston Martin aims for positive cash flow, operational efficiency, and a return to profitable growth.
Strategic Goals and Future Planning
Under the "Racing.Green." strategy, Aston Martin plans to increase investment in electric vehicles and transition the majority of its product portfolio to hybrid and BEV technologies by 2030. Strategic priorities also include battery development, digital platforms, and data-driven customer experiences.
