Cadillac was founded in 1902 in the state of Michigan, United States. It operates under General Motors (GM). In the 20th century, the company produced internal combustion engine sedans and SUVs, and in the 21st century, it has focused on electric vehicle technologies and autonomous systems.
Cadillac Logo (Cadillac Official Website)
Historical Development
Since its establishment, Cadillac has held a significant place in American automotive history and has been among the first to implement innovations such as technical standardization, automatic transmissions, and electric starters. In the post-World War II period, models such as the Series 62, Eldorado, and Fleetwood achieved a high market share in the luxury car segment. In the 2000s, the product lineup was diversified with SUVs and sedans like the Escalade and CTS, and in the 2020s, the transition to electric vehicles accelerated. In this context, next-generation electric models such as Lyriq, Escalade IQ, and Celestiq have been introduced in the BEV segment.
Product Range
Luxury SUV and Sedan Models (ICE and BEV)
- Escalade (ICE)
- Escalade IQ (BEV)
- XT4 / XT5 / XT6 (ICE – production ending in 2025)
- CT4 / CT5 (ICE and EV conversion planned)
Electric Models (Ultium & BEV3 Platform)
- Lyriq (BEV – mid-size SUV)
- Escalade IQ (BEV – full-size SUV)
- Optiq (BEV – compact SUV)
- Vistiq (BEV – three-row SUV)
- Celestiq (ultra-luxury BEV sedan)
Electric Vehicle Technology
Cadillac produces its next-generation electric models based on GM’s Ultium battery system and BEV3 platform. The electrification process initiated with the Lyriq and Escalade IQ has been diversified with BEV models of different sizes and segments. In addition, V-Series EV models (Lyriq-V, Optiq-V) aim to transfer the internal combustion performance heritage to an electric platform. The brand’s EV architecture is supported by high-capacity batteries, integrated software systems, and driver-assistance technologies.
Global Production Network and Financial Performance
Cadillac’s production takes place at facilities in Tennessee and Michigan, USA; joint venture plants in Shanghai and Wuhan, China; and production infrastructure in Mexico. In the fourth quarter of 2024, Cadillac sales in the U.S. market increased by 35% to reach 49,084 units, with total annual sales rising 8.8% to 160,204 units. The share of electric vehicles in total sales increased from 18% to 35%.
Market Performance and International Growth
According to 2024 data, Lyriq showed a 210% annual increase in the U.S. market, with approximately 28,400 units sold, becoming the fastest-growing model in the luxury electric SUV segment. The introduction of BEV models such as Escalade IQ and Optiq expanded Cadillac’s presence in the premium EV segment. As of 2025, the brand aims to raise its EV sales share in the U.S. to between 30% and 35%.
Strategic Goals and Future Vision
Cadillac plans to offer five electric models by the end of 2025 and to maintain flexible production of internal combustion engine (ICE) vehicles based on a demand-driven order system by 2030. During the electrification process, performance-focused V-Series models are expected to transition to EV platforms, and the global position is intended to be strengthened with ultra-luxury models such as Celestiq. Additionally, the restructuring of the sedan-free fleet through the “EV Prime” platform is included in future strategies.
