Chevrolet is an automobile manufacturer founded in 1911 in Michigan, United States. Operating under General Motors (GM), the brand produces both internal combustion and battery electric vehicles. The company’s production strategy is structured around modular platforms across different segments.
Chevrolet Logo (Official Chevrolet Website)
Historical Development
Chevrolet was founded by Louis Chevrolet and William C. Durant. From the mid-20th century, the brand achieved high sales volumes in the U.S. market, increasing product diversity with models such as the Silverado (pickup), Malibu (sedan), and Camaro (sports car). From the late 2000s, Chevrolet focused on electric vehicle production, launching the Bolt EV in 2016. In the 2020s, battery electric models including the Equinox EV, Blazer EV, and Silverado EV have been developed.
Product Range
Passenger and SUV Models
Malibu (sedan)
Trax, Equinox, Traverse, Tahoe, Suburban (SUV)
Pickup and Light Commercial Vehicles
Silverado 1500
Colorado
Silverado HD
Express Cargo Van
Electric Models (BEV and Ultium Platform)
Bolt EV, Bolt EUV
Equinox EV
Blazer EV
Silverado EV
Electric Vehicle Technology
Chevrolet produces electric vehicles using GM’s Ultium battery architecture. This system allows production of vehicles in different segments on a single modular platform. Key focuses include fast charging systems, software-based driving technologies, and energy efficiency. In 2024, Chevrolet achieved total U.S. electric vehicle sales of 114,432 units.
Global Production Network and Financial Data
Chevrolet benefits from General Motors’ global production and supply infrastructure. Manufacturing facilities are located in the U.S., Mexico, Brazil, China, and Canada. As of 2024, GM sold 6,188,000 vehicles worldwide, a significant portion under the Chevrolet brand. Electric vehicle sales accounted for 12% of the total market share, placing GM second in the U.S.
Market Performance and International Distribution
In 2024, the Chevrolet Equinox EV achieved 41% market share in the U.S. compact electric SUV segment. Models such as the Blazer EV and Silverado EV are positioned in the mid- and large-size segments. During the same year, production of the internal combustion Malibu sedan ended, initiating a transformation process in the sedan segment.
Strategic Goals and Future Planning
General Motors, the parent company of Chevrolet, aims to create a fully electric product portfolio by 2035. In the short term, production of internal combustion and hybrid models continues. Chevrolet continues developing new BEV models on the Ultium platform, while commercial electric vehicle solutions are supported through the BrightDrop brand. Long-term objectives include reducing dependency on external battery suppliers and transitioning to carbon-neutral production processes.
