Coactive AI is an artificial intelligence company founded in 2021 in San Jose, California. The company develops multimodal AI-based solutions for interpreting, searching, and analyzing unstructured visual data, particularly image, video, and audio content. With its core product, the Multimodal Application Platform (MAP), Coactive aims to simplify tasks such as content discovery, tagging, classification, and data analysis across various industries.
Founding
Coactive AI was founded by Cody Coleman and Will Gaviria Rojas. Coleman holds a Ph.D. in Computer Science from Stanford University and engineering degrees from MIT. Rojas earned a doctorate in Materials Science from Northwestern University and previously worked in data science roles at companies such as eBay. The company’s headquarters are located in San Jose, with additional offices in San Francisco and Montreal. As of 2025, Coactive has raised $44 million in funding.
Technology
The company’s main product, MAP, is designed to transform visual content from unstructured data into structured and searchable insights. The platform supports input in natural language, visual content, or keywords, and offers features such as semantic search, automatic metadata generation, and structured data analysis using SQL (Structured Query Language). It operates on a model-agnostic architecture, allowing it to integrate with various AI models.
Applications
Coactive’s platform is used in media and entertainment, e-commerce, retail, technology, and real estate sectors. It supports content discovery, personalization, ad optimization, content moderation, and visual data analytics. By classifying video segments based on sentiment, setting, activity, or people, it enhances content production and management workflows.
Partnerships and Integrations
Coactive AI has established a strategic partnership with Amazon Web Services (AWS), integrating with services such as Amazon S3 and Amazon Bedrock. The platform is also accessible via the AWS Marketplace. In addition, Coactive collaborates with technology partners such as Databricks and Temporal Technologies. Through its Software Development Kit (SDK) and Application Programming Interface (API), it can be integrated into Digital Asset Management (DAM) and Media Asset Management (MAM) systems.
Search and Tagging Features
The Coactive MAP supports semantic search through natural language input, visual search, and keyword-based queries. Users can input an image, video, or text prompt to receive automatic suggestions and tags from the system. The platform can be customized based on user-defined conceptual taxonomies.
Data Analysis and Insight Generation
Coactive allows visual content to be queried using SQL, enabling performance tracking, trend identification, and support for marketing decision-making. Insights generated through the platform can be exported and integrated into existing data workflows.
Security and Compliance
The platform incorporates modular data segregation structures and complies with SOC 2 (System and Organization Controls 2) standards to ensure data security. Proprietary customer content and models operate in isolated environments within the system.
Recognition
In 2025, Coactive AI was included in Forbes' "AI 50" and "Next Billion Dollar Startups" lists. The company is supported by several prominent experts and investors in the field of data-centric AI systems. Case studies with enterprise clients have reported reduced content processing times and improved cost efficiency.
