Fiat

Fiat, founded in 1899 in Turin by Giovanni Agnelli, is an Italian automobile brand. Since its establishment, the company has focused on producing city‑friendly, cost‑accessible vehicles. With a product range spanning passenger cars to light commercial vehicles, Fiat currently operates under the Stellantis Group and implements structural transformation strategies toward electric mobility technologies.

Historical Development

Fiat expanded its corporate presence in the Italian automotive industry throughout the 20th century by incorporating brands such as Lancia and Alfa Romeo. In 2014, following a merger with Chrysler, Fiat became part of the Stellantis Group; post-merger, it updated its city car models (500, Panda) to adopt electric and hybrid powertrain technologies.

Product Range

Passenger and Family Cars: Panda, Punto (in selected markets), Tipo, 500

SUV and Crossover Models: 500X, Pulse, Fastback, Egea (Tipo hatchback in some markets)

Electric and Hybrid Models: 500e, Panda EV, Grande Panda EV (from 2025), 500 Hybrid

Light and Commercial Vehicles: Fiorino, Doblo, Ducato, Strada

Electric Vehicle Technology

Fiat positions its electric vehicles for city‑based usage scenarios. The 500e and Panda EV models are developed on platforms designed to provide low-cost mobility solutions. In 2024, a new Panda model priced under €25,000 was introduced with hybrid and full-electric powertrain options, built on “smart car” platforms.

Global Production Network and Financial Performance

Fiat conducts manufacturing in Italy, Poland, Brazil, Turkey (Tofaş – Bursa), India, and Serbia. In 2024, the company achieved approximately 1.2 million global vehicle sales, primarily in the city car and light commercial vehicle segments.

Market Performance and International Growth

Fiat continues to operate manufacturing facilities in Italy, Poland, Brazil, Turkey (Tofaş – Bursa), India, and Serbia. According to 2024 data, the brand sold roughly 1.2 million vehicles, most of which were city cars and light commercial vehicles.

Strategic Goals and Future Vision

For the 2025–2027 period, Fiat plans to expand its product range with models such as the Grande Panda EV and 500 Hybrid. The company aims to reduce carbon emissions through production processes, implement circular economy practices, and develop new city mobility strategies. This approach is supported by corporate orientations emphasizing sustainability and digitalization.