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Herzberg's Two-Factor Theory is a theory developed by Frederick Herzberg in 1959 and introduced into the literature to explain employee motivation. The theory explains the satisfaction and dissatisfaction of individuals in the workplace by distinguishing between two fundamental factors: motivational factors and hygiene factors. This approach serves as a significant reference point particularly in the fields of organizational behavior, human resource management, and job satisfaction research.
According to Herzberg, satisfaction and dissatisfaction in the workplace arise from different factors. Therefore, these two states are not opposing poles on the same continuum but are independent dimensions. Unlike classical motivation theories, Herzberg’s theory argues that the processes of motivation and demotivation emerge from separate causes.

Herzberg's Two Factor Theory (Created with Artificial Intelligence.)
Herzberg’s Two-Factor Theory provides guidance especially in the development of human resource policies, the structuring of performance evaluation systems, and the implementation of motivational job design practices. Through this theory, institutions have come to understand the importance of motivating employees not only with financial incentives but also with meaningful and satisfying tasks.
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Fundamental Assumptions of the Theory
Areas of Application
This article was created with the support of artificial intelligence.