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This article was automatically translated from the original Turkish version.

Article
Founding Date
2019
Founders
Mike Lee (CEO)
Location
Hong KongÇin
Website
https://www.hitpaw.com/

HitPaw is a multi-platform software company that develops AI-powered photo and video editing solutions. The company offers a range of desktop and web-based tools designed to simplify the production of high-quality visual content for both individual and enterprise users. HitPaw’s product portfolio includes technologies for photo enhancement, video resolution upscaling, audio editing, voice modification, and text-to-speech. HitPaw products are designed to run on Windows and macOS operating systems, and their web-based services enable access from various devices.

Founding

HitPaw was founded in 2019. The company’s headquarters are located in Hong Kong Special Administrative Region of China. Since its inception, HitPaw has specialized in AI-powered media editing technologies, developed by a multidisciplinary team of software engineers and user experience experts. The company’s products are widely used by individual users, digital content creators, and small-to-medium enterprises on a global scale.

HitPaw FotorPea

HitPaw FotorPea (formerly known as HitPaw Photo Enhancer) is an AI-powered photo enhancement tool. This software automatically repairs low-resolution, blurry, or damaged images and increases their resolution. Users can upload images in .png, .jpg, .jpeg, .webp, .tif, .tga, .bmp, and .jfif formats and receive outputs in the same formats. The models used in FotorPea are optimized for different use cases. The Face Model reconstructs facial details; the Denoise Model cleans up images captured in low light or with high noise; and the Colorize Model automatically adds color to black-and-white or faded photographs. The Blur Repair Model eliminates motion blur, while the Upscale Model increases image resolution without quality loss. The system supports up to 4x resolution enhancement. HitPaw FotorPea incorporates nine different AI models and is compatible with Windows 10/11 and macOS 10.15 and later versions.

HitPaw Edimakor

HitPaw Edimakor is an AI-powered video editing software. Users can perform operations such as cutting, merging, rotating, adding subtitles, speeding up or slowing down videos, and changing backgrounds. Edimakor also offers advanced features including AI Talking Avatar, AI Script Generator, AI Text to Speech, and AI Image to Video. The software caters to a broad user base ranging from educators to content creators. It provides over 100 million stock media assets, more than 2,000 titles and text transitions, over 1,000 music tracks, and a wide selection of stickers.

HitPaw VikPea

HitPaw VikPea is an AI-powered video quality enhancement tool. The system can upscale low-resolution videos to 4K and 8K levels, performing tasks such as deblurring, color correction, enhancing night-time footage, and frame interpolation. With its cloud-enabled processing infrastructure, HitPaw VikPea can process high-resolution files in bulk. The system also offers advanced features such as SDR to HDR conversion and restoration of over-compressed videos.

HitPaw VoicePea

HitPaw VoicePea is a real-time voice modification and audio effects application. The platform, which includes over 300 AI-powered voice effects, is designed for gamers, streamers, and content creators using virtual characters. It is compatible with platforms such as Discord, Zoom, Google Meet, Twitch, and OBS. It also includes features such as AI Voice Generator, AI Text to Speech, AI Music Generator, and AI Cover Song. Users can instantly preview different voices, transform their voice into various character types, and enrich live streaming experiences using custom soundboards.

HitPaw Univd

HitPaw Univd is a multifunctional media conversion and processing hub. The software offers features such as converting and compressing video and audio files, adding subtitles, converting images to different formats, vocal separation, and AI-based audio transcription. HitPaw Univd supports over 1,000 media formats and is optimized for both individual users and enterprise teams. Features such as batch conversion and hardware acceleration are particularly useful in high-volume media workflows.

System Requirements

The minimum system requirements for HitPaw software include 8 GB of RAM, an Intel i3 or Apple M1 processor, OpenGL 3.3 support, and at least 2 GB of free disk space. For GPU support, NVIDIA GTX 950 or AMD Radeon 460 or equivalent graphics cards are recommended. The software is compatible with screens of 1366x768 resolution and higher.

Use Cases

HitPaw products are currently used across numerous industries including education, e-commerce, social media, documentary production, archival digitization, wedding planning, journalism, and museum curation. AI-powered enhancement and production tools are preferred by photographers, video content creators, archivists, and digital marketing professionals. HitPaw has over 6.5 million downloads worldwide, more than 1.4 million subscribers, and over 120 industry-specific use cases. User feedback indicates that the tools deliver effective results in various scenarios, particularly in enhancing photo and video quality.

Future Vision

HitPaw’s future vision is to make digital media production more accessible, automated, and high-quality through AI technologies. While continuing to advance deep learning algorithms in image processing, the company is investing in cloud-based solutions and real-time media editing systems. Additionally, HitPaw aims to build a comprehensive ecosystem for visual and audio content creation by integrating next-generation AI applications such as text-to-video, AI-powered avatar generation, and multilingual video translation. Enhancing engagement with its global user community and democratizing professional media editing workflows are strategic priorities.

Author Information

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AuthorÖmer Said AydınDecember 4, 2025 at 1:31 PM

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Contents

  • Founding

  • HitPaw FotorPea

  • HitPaw Edimakor

  • HitPaw VikPea

  • HitPaw VoicePea

  • HitPaw Univd

  • System Requirements

  • Use Cases

  • Future Vision

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