Lexus

Lexus was established by Toyota in 1989. The brand operates within Toyota’s portfolio as a luxury vehicle segment. Today, it is actively developing hybrid and battery electric vehicle production.

Lexus Logo (Lexus)

Historical Development

Lexus introduced hybrid powertrain technology to its lineup in 2005 with the RX 400h model. By 2021, total sales of hybrid and electric vehicles exceeded two million units. Between 2021 and 2025, development efforts focused on the LF-Z concept model to advance its electric vehicle transition; new generation BEV sedan models are planned for market launch by 2026.

Product Range

Premium Sedan and SUV Models

ES (8th generation; hybrid and BEV variants)

RX

NX

UX300e (including electric variant)

RZ (fully electric SUV based on e-TNGA platform)

TX (three-row SUV with internal combustion and hybrid engine options)

Concept and Future BEV Models

LF-Z sedan EV concept

LF-ZC and LF-ZL (sedan and SUV concept models, planned for 2026 launch)

Electric Vehicle Technology

Under its “Lexus Electrified” strategy, Lexus surpassed 50% sales share for hybrid and electric vehicles by 2025. Its electric models feature the Direct4 all-wheel-drive system, steer-by-wire technology, and the Arene software platform. The RZ model delivers approximately 450 kilometers of WLTC range with a 71.4 kWh battery capacity.

Global Production Network and Financial Performance

In 2024, Lexus achieved global sales of 851,214 units. Hybrid and BEV models accounted for 52% of total sales. Regional sales figures include 379,589 units in North America and 82,571 units in Europe. A production facility in Jinshan, China, scheduled to begin operations in 2027, aims to support local manufacturing.

Market Performance and International Growth

Lexus entered the electric SUV segment with the RZ model. The RZ was launched in Europe and North America in 2024. The ES sedan model will be renewed in 2026 with BEV and hybrid variants to expand its electric vehicle portfolio in Europe. In China, competitiveness is being enhanced through local production and an expanded range of hybrid and electric vehicles.

Strategic Goals and Future Vision

Lexus aims to transition to fully electric vehicle production in Europe by 2030 and achieve a global 100% BEV transition by 2035. To support this, investments continue in software development (Arene OS), electric platforms (e-TNGA), and battery production capacity in Japan, China, and the United States.