Monster Bilgisayar Sanayi ve Ticaret A.Ş., is a technology brand established in Istanbul in 2000, specializing in the production and sale of high-performance gaming computers and accessories. In addition to its stores and technical services in Türkiye, it also has operations in Cyprus, Dubai, and Europe.

This Türkiye-based company is especially known for its production of gaming computers and high-performance hardware solutions. The brand's international market presence is generally known as Monster Notebook or Monster Gaming. To enhance its position in the industry, the company has forged strategic partnerships, expanded its operations internationally, undertaken social responsibility projects, and strengthened its corporate identity.

Establishment and History

Monster Bilgisayar Sanayi ve Ticaret A.Ş. was founded in Istanbul in 2000 by İlhan Yılmaz. The company focuses on the production and sale of high-performance laptops, developing products specifically for areas requiring intensive processing power, such as gaming and graphic design. Since its establishment, it has gained a significant place in the gaming computer market in Türkiye and has drawn attention by offering customizable solutions tailored to users' needs.

The company's full name is Monster Bilgisayar Sanayi ve Ticaret A.Ş. However, the company generally sells its products under the Monster Notebook brand. That is, Monster Bilgisayar is the name of the company, while Monster Notebook is its brand. Monster Notebook is a Türkiye-based technology company that produces high-performance laptops and gaming equipment. The company often names its products inspired by Turkish mythology; for example, the Tulpar series represents gaming-focused laptops, while the Abra series offers more affordable options. Therefore, "Monster Notebook" and "Tulpar" are complementary terms that refer to different product series.

Corporate Identity and Logo

^{Corporate Identity and Logo (Source: Monster)}

Monster Notebook's corporate identity is shaped by the logo used in the company's promotion. The green color and sharp-lined modern design in the logo reflect the company's effort to create a technology-based image. This visual element functions as an identity representing the company's activities in product and service areas.

Monster Notebook operates in various markets within the technology sector, participates in social responsibility projects, and maintains its corporate structure with specific strategic orientations. In line with this, the company continues its plans to achieve growth targets and enhance user engagement.

Founder and Management Team

The founder and current CEO of the company is İlhan Yılmaz. Since the company's establishment, Yılmaz has pursued a customer-centric strategy and positioned Monster in the gaming computer market. The management team consists of individuals with experience in the technology and gaming sectors, continuing their work in line with the company's defined vision and mission.

Offices

As a Türkiye-based technology brand, Monster Notebook has opened various offices and stores abroad as part of its globalization strategy. The company's current international offices and stores include:​

• Berlin, Germany: Opened its first store in Europe in Berlin, the capital of Germany. This store, approximately 1000 m² in size, is Europe's largest gaming store and operates in Alexanderplatz Square in Berlin. ​
• Nicosia, Cyprus: Provides service in Nicosia with its store in Cyprus. ​
• Dubai, United Arab Emirates: Aims to expand into Middle Eastern countries such as Saudi Arabia, Kuwait, and Egypt with its operations in Dubai. ​
• United Kingdom: Accelerated its European operations, which began in September 2020, with a UK-based focus.

Furthermore, Monster Notebook is resolutely moving forward with its entry into the American market. Company officials have announced that they will deepen their relationships with global firms such as Intel, Microsoft, and Nvidia to open up to new markets, primarily the USA. Hardware Plus - HWP

​

Monster Notebook, in line with its globalization strategy, aims to grow in the European and United Kingdom markets, delivering high-performance hardware configurations to global users based on the principle of customer satisfaction. 

Organizational Structure

Monster Bilgisayar is a Turkish company headquartered in Istanbul. The company has an organizational structure comprising R&D, production, marketing, sales, and after-sales support units. The R&D team contributes to product development processes by monitoring technological advancements. The production unit carries out the assembly and testing of laptops in accordance with specified quality standards. The marketing and sales teams develop strategies to increase brand visibility in markets within Türkiye and abroad. The after-sales support unit provides technical support and maintenance services.

Company Strategy

Monster aims to produce customizable laptops tailored to users' needs and expectations. The company is working to integrate current hardware and software technologies into its products, developing models suitable for gaming and professional use. Various services based on user feedback are offered as part of after-sales support. Monster also aims to expand its area of operation in international markets.

Goals

• Production of high-performance, customizable notebooks
• Customer satisfaction-based after-sales support system
• Goal of expansion in the global market (especially Europe and the Middle East)
• Awareness of domestic production with Turkish engineering
• Digital marketing and communication focused on the young target audience

Product Series and Models

Monster Notebook draws inspiration from Turkish mythology for the naming of its product series. In this context, the following series stand out:

• Abra: Price-performance oriented models.
• Tulpar: High-performance gaming computers.
• Semruk: High-end models with powerful hardware components.
• Huma: Models offering portability with thin and light design.
• Markut: Workstations and models for professional use.

These names are taken from legendary creatures in Turkish mythology and reflect the characteristic features of the products. For example, the Tulpar T5 V23.1 model appeals to gamers with its 15.6-inch screen and high-performance hardware.  

^{Product Model Names Inspired by Turkish Mythology (Generated by artificial intelligence.)}

The image featuring Monster's product model names reflects the brand's corporate identity, created with inspiration from Turkish mythology. Model names such as Abra, Tulpar, Semruk, Huma, and Markut, visible in the image, are more than just technical product labels; they are based on figures that have counterparts in Turkish mythology. This visual demonstrates that product naming is associated with cultural references. Each model, along with a hardware preference, refers to a mythological theme.

Product Strategy

Monster pursues a performance-oriented product strategy with a wide range of products developed for gamers and professional users. Laptop series such as Abra, Tulpar, Semruk, Huma, and Markut are positioned with a focus on portability and processing power, while desktop computer models are offered as customizable systems. These systems are designed for use in areas such as gaming, architecture, engineering, and content creation.

Market Share and Position

Monster Notebook operates in the gaming computer market in Türkiye. With its customizable product structure, it is particularly preferred by gaming-focused users and professional users. The company provides support through its after-sales services and is expanding its operations in international markets.

International Expansion

In line with its goal of growth in international markets, Monster Notebook has opened a store in Berlin and established an office in Dubai. It also operates in regions such as the United Kingdom and Cyprus, and conducts promotional activities targeting the US market.

Technological Partnerships

Monster Notebook collaborates with technology companies such as Intel, NVIDIA, and Microsoft in hardware and software. These partnerships enable the use of up-to-date technologies in products.

Marketing and Brand Strategy

The company has conducted advertising campaigns on digital platforms and carried out promotional activities using the TrueView model on channels like YouTube. These campaigns have been subjected to performance evaluations with specific metrics. For example, campaigns using the TrueView ad model resulted in a 334% increase in return on investment. 

Social Responsibility Projects

Monster Notebook also undertakes social responsibility projects in the field of education. Within the scope of the "Designing Accessible Schools" project, the goal is to renovate special education classrooms and enable disabled students to receive education in better conditions. 

Projects

• “Designing Accessible Schools” project
• Technical support and laboratory setup for educational institutions
• Software and game development training for young people

Future Vision

The company aims to conduct studies in areas such as quantum technology in the 2030s and to become an internationally recognized brand. This vision is shaped by sustainability and expansion goals in the fields of hardware, software, services, and user community. Technology production, initiatives in the esports sector, and R&D investments are also considered part of this strategy.