This article was automatically translated from the original Turkish version.
Network models are theoretical and applied frameworks used to formally define the structural and operational rules governing nodes (entities) and edges (relationships); these frameworks enable the analysis, comparison, and design of networks according to specified rules. The literature emphasizes that real-world social, biological, and technological networks deviate from “ordinary regular” or “completely random” patterns, frequently exhibiting “distinctive topological features” such as heavy-tailed degree distributions, high clustering, community structure, and hierarchical organization. Consequently, contemporary network science offers a rich family of models spanning from descriptive statistics to generative mechanisms, and from categorical/operadic formulations to influence and efficacy analyses.
A network is represented as a graph consisting of a set of nodes and a set of edges that connect these nodes; this representation enables the mathematical description of the network, the study of its behavior, and the prediction of its dynamics. In applications, only local interactions (e.g., traffic between routers or protein-protein interactions) are typically well known, while the “systemic outcome” of these interactions is often not directly derivable, giving rise to “cumulative” properties. Therefore, a formalism that jointly incorporates the network’s structure (static approach) and function (dynamic approach) is required. Within this context, measures of structure and social influence are treated as fundamental conceptual components that provide a common foundation for subsequent modeling steps.
In unimodal networks, all nodes are of the same type and connections are defined within this single set; in bipartite affiliation networks, two disjoint node sets exist and edges occur only between these sets. Real datasets often possess multidimensional characteristics such as directed/undirected, weighted/unweighted, and static/dynamic properties; these characteristics determine both the choice of measurement family and the appropriate model class. The literature provides examples of how these typologies are applied across a wide spectrum, from social networks to metabolic-neural networks and infrastructure systems, demonstrating that networks require different analytical principles depending on the properties of the graph type used to represent them.
The clustering coefficient measures the tendency of a node’s neighbors to be connected to each other; its high value in many real networks indicates the phenomenon of “local clustering.” The average shortest path length describes the typical distance between nodes and serves as the primary tool for assessing accessibility in large-scale systems. Since high clustering and short average path length frequently co-occur in social, biological, and technological networks, these features support the “small-world” character. The presence of heavy-tailed patterns in degree distributions signals “centralization” dynamics, in which a small core minority holds a large number of connections; this dynamic lies at the heart of spread and vulnerability analyses.
The Random Network (Erdős–Rényi) model provides a “baseline” reference by assuming that connections between every pair of nodes occur with equal probability; many inferences are made by comparing observed networks to the expected properties of this model. The Small-World (Watts–Strogatz) model introduces a “rewiring” mechanism to simultaneously generate high clustering and short path lengths, aiming to capture the local-global composition found in real networks. The Scale-Free (Barabási–Albert) model produces power-law degree distributions through preferential attachment; this generative mechanism explains centralized architectures characterized by the emergence of a few highly connected nodes. These models formalize the observed statistical regularities of real networks under different mechanisms and situate the interaction between measures and models within an analytical framework.
Current methodological debates emphasize the distinction between “model” and “mechanism.” Models provide formal structures that explain or generate data, while mechanisms offer explanatory insights into the causal processes underlying observed patterns. This distinction is crucial for strengthening causal explanations, justifying model-measure selections, and making dynamic processes more realistic. Moreover, the relationship between data and theory requires that models be not only descriptive but also generative and simulative; this centers the key question: “Which mechanism produces which pattern under what conditions?”
The categorical approach formalizes the notion of a “network model” as a “composition language” that enables the construction of large networks from smaller components. Technically, a network model is defined as a lax symmetric monoidal functor from a free strict symmetric monoidal category over a set of colors to Cat; this definition encodes algebraically the operations of “side-by-side composition” (disjoint union), “overlay” (overlap), and “permutation” for combining networks. Through the Grothendieck construction, a functor yields an operad, thereby demonstrating how integrated networks can be systematically assembled from diverse component types; furthermore, the category NetMod formed by network models acquires a tensor structure suitable for combining composite network types under appropriate natural transformations.
Determining influential nodes is treated as a critical subproblem in studies of spread processes and network resilience. Review studies summarize comparative applications of classical measures such as degree, betweenness, closeness, PageRank, and k-shell, alongside multi-criteria decision methods (e.g., AHP, TOPSIS), learning-based approaches (e.g., LS-SVM), and graph-based deep methods (e.g., infGCN). Factors such as topological sensitivity, static/dynamic nature, and data scale affect performance; therefore, rather than advocating a single universal best measure, the literature recommends selecting methods according to the network type and objective function.
In digital platforms and marketing ecosystems, network effects are defined as the increase in product or service value as the user base grows; this effect is amplified by big data and machine learning capabilities in personalization, targeting, and predictive analytics. The literature notes that AI generates self-reinforcing growth cycles by enhancing interaction and participation, while also highlighting managerial challenges such as access to critical mass, scalability, and maintaining interaction quality. To address this literature gap, studies examining the intersection of network effects and AI emphasize the role of real-time optimization and personalized experiences in creating competitive advantage, particularly in relation to marketing dynamics, consumer behavior, and strategy.
Determining the appropriate model family requires the joint evaluation of observed measures (degree distribution, clustering, average path length) and the objective function (e.g., accelerating spread, reducing vulnerability, minimizing cost). Maintaining the distinction between descriptive-generative models and mechanistic representations; employing categorical/operadic composition languages for “building wholes from parts”; and integrating efficacy measures with connectivity within unified optimization frameworks are considered best practices. In this regard, the theoretical/topological model classification aligns with the framework proposed by Demiral【1】, while the compositional-operadic design language has been formalized by Baez and colleagues in their paper “Network Models”【2】; the two approaches complement each other in meeting analytical and design requirements.
[1]
Dilek Gönçer Demiral, “Ağ Bilimi ve Modelleri.” Uygulamalı Ekonomi ve Sosyal Bilimler Dergisi 2, no. 2 (2020): 36–55. Erişim 26 Ekim 2025. https://dergipark.org.tr/tr/download/article-file/1243734.
[2]
John C. Baez, John D. Foley, Joseph Moeller ve Blake S. Pollard, “Network Models.” Theory and Applications of Categories, No. 20 (2020): 700-744. Erişim 26 Ekim 2025. http://www.tac.mta.ca/tac/volumes/35/20/35-20.pdf.
Core Concepts and Representations
Network Types and Representation Strategies
Structural Measures and Statistical Properties
Foundational Theoretical Network Models
Mechanisms and Network Models
Categorical/Operadic Framework
Identifying Influential Nodes and Centrality Approaches
Network Effects and Artificial Intelligence (AI) in Digital Ecosystems
Model Selection, Measure-Model Interaction, and Design Principles