EA7 Emporio Armani Milan, officially named Pallacanestro Olimpia Milano, is a professional basketball club based in Milan, Italy. The team participates in the Lega Basket Serie A (LBA) and the Turkish Airlines EuroLeague. Founded in the 1930s, the club has been involved in domestic and international basketball competitions for several decades. It is currently sponsored by the Emporio Armani fashion brand and is referred to as EA7 Milan in EuroLeague competitions.

History and Legacy

Founded in 1936, Olimpia Milano is a professional basketball club that has been active in Italian basketball for several decades. Throughout its history, the club has operated under various sponsorship names, including Simmenthal, Philips, and Armani. It was among the early European teams to achieve success in continental competitions and participated in the growth of basketball in post-war Europe. The club has consistently competed at the top level in both domestic and international tournaments.

Achievements

EA7 Emporio Armani Milan boasts one of the richest trophy cabinets in European basketball:

• Italian League Championships: 30+ titles (record)
• Italian Cups: 8+
• Italian Super Cups: 4+
• EuroLeague Titles: 3 (1966, 1987, 1988)
• FIBA Intercontinental Cup: 1 (1987)
• Saporta Cup: 1985

The team has featured legendary players like Dino Meneghin, Mike D’Antoni, Bob McAdoo, and more recently Sergio Rodríguez, Kyle Hines, and Shavon Shields.

^{EA7 Milan Team (Created by Artificial Intelligence)}

Arena and Atmosphere

Olimpia Milano plays its home games at the Mediolanum Forum, located in Assago, a suburb of Milan. The arena has a seating capacity of approximately 12,700 and is used for both domestic league and EuroLeague matches. In addition to basketball events, the venue is also utilized for concerts and other cultural activities.

Cultural and Sporting Impact

In addition to its athletic activities, EA7 Emporio Armani Milan is associated with Milanese cultural and commercial identity through its sponsorship by the Armani fashion group. The club regularly competes in international tournaments such as the EuroLeague and EuroCup, contributing to the development and visibility of basketball in Southern Europe. It operates youth development and training programs aimed at fostering new talent. Since the appointment of coach Ettore Messina, the organization has emphasized structured leadership and long-term planning.