T3 Podcast | Take a Step into the World of Technology Entrepreneurship - Gülsüm Çıracı

In this episode of the T3 Podcast, we welcome Gülsüm Çıracı. As the founder of Sertab Son and an angel investor, Çıracı shares insights from her own entrepreneurial journey on the emerging understanding of next-generation investing and offers valuable advice for both entrepreneurs and investors.



Gülsüm Çıracı began her entrepreneurial journey in 2005, gaining extensive experience through consulting and training. In 2018, she founded Sertab SonSertab Son Fund

Çıracı emphasizes that entrepreneurs must undertake thorough preparation before meeting investors. This preparation should include current market research and financial data. Entrepreneurs should target investors appropriate to their stage—such as angel or seed investors—and understand the investor’s expectations. Moreover, creating a balanced capitalization table

While traditional investing focuses on profit expectations and current revenue, next-generation investing centers on equity valuation

Traditional investors must adopt a different perspective and dedicate time to learning to enter this field. For inexperienced investors, the safest path is to invest in funds that diversify risk and provide expertise. This allows them to diversify their portfolios across multiple ventures rather than focusing on one or two, thereby navigating the high failure rate of the startup world.

A "no" from an investor does not signify the end; it usually means the entrepreneur is not yet ready or lacks certain elements. The process of securing investment is built on trust, and the likelihood of obtaining funding increases as the entrepreneur grows. One of the most important recommendations is to never give up, while continuously adapting the business model in response to changing global and market conditions to remain flexible

Çıracı believes Türkiye has immense potential in technology entrepreneurship and stresses that this success can only be achieved with investors who actively support talented entrepreneurs. She advises both entrepreneurs and next-generation investors to pursue their dreams and act without delay, recognizing that technology is an inevitable and integral part of our future.