Tourism Week is a week-long observance in Türkiye, celebrated annually from April 15 to 22, aimed at raising public awareness of tourism, stimulating domestic tourism, and encouraging active participation of the public in tourism activities. Throughout the week, emphasis is placed on the protection and evaluation of natural, historical, and cultural assets in accordance with sustainable tourism principles.

The primary objective of Tourism Week is to create awareness of the economic, social, and cultural dimensions of tourism and to increase the level of public consciousness in this field. The week is organized at the national level under the leadership of the Ministry of Culture and Tourism of the Republic of Türkiye, in cooperation with governorships, municipalities, universities, and various institutions.

^{Tourism Week (T.C. Kültür ve Turizm Bakanlığı)}

History

The program for the celebration of Tourism Week came into effect on July 26, 1976. It was first observed in 1977 on the second Monday of March. However, due to climatic reasons, the dates of the celebration were changed to April 15–22 starting in 1983. Since then, Tourism Week has been celebrated annually across Türkiye with various events held during this period.

Scope and Activities

During Tourism Week, activities are organized nationwide through the collaboration of governorships, municipalities, universities, tourism directorates, and various non-governmental organizations. Through conferences, panels, symposia, and seminars, the economic and social significance of tourism is conveyed. Competitions, fashion shows, exhibitions, cultural events, and environmental excursions are organized. Clean-up campaigns highlight the importance of preserving natural resources, and educational activities for young people aim to instill tourism awareness. The purpose of these activities is to promote the contributions of tourism to the national economy, encourage participation in tourism activities, and enhance Türkiye’s international image.

^{Tourism (Anadolu Ajansı)}

Economic and Social Importance of Tourism

Tourism is a vital economic sector often referred to as the “smokeless industry.” Tourism activities contribute to the national economy by generating foreign exchange, creating employment, and supporting regional development. Tourist expenditures support local businesses and increase national income. Additionally, tourism promotes cultural interaction, fostering tolerance, understanding, and cooperation among different societies. Sustainable development of tourism requires the contribution not only of sector employees but of all segments of society. Respecting tourists, protecting the environment, and ensuring high-quality transportation and accommodation services enhance visitor satisfaction and increase the likelihood of repeat visits.

Social and Cultural Dimension

Tourism Week also aims to preserve, promote, and transmit cultural values to future generations. Türkiye's geographical location, historical heritage, natural beauty, and cultural diversity render the country an “open-air museum.” Events organized during the week highlight the promotion and protection of this heritage. In this way, Tourism Week contributes to the development of public sensitivity to the environment and awareness of safeguarding cultural heritage.