Watsons

Watsons is a well-known brand that operates as a retailer of health and beauty products across world and is recognized in many countries. Founded in Hong Kong in 1841, Watsons now has thousands of stores across Asia, Europe and various regions in the Middle East and East such as. The growth it has achieved in markets both globally and in Türkiye has strengthened the brand’s position in the industry.

Watsons’ Global Store Count and Countries of Operation

Watsons operates in numerous countries worldwide. The company has stores across a broad geographic area including Asia, Europe and the Middle East, with a significant presence in countries such as China, Thailand, Indonesia and the Philippines. However, there is no precise figure available for Watsons’ total global store count. It is known that as part of the A.S. Watson Group, the company has thousands of stores worldwide. Watsons continues to grow by expanding into additional markets each year, particularly in the health and beauty products sector.

Watsons’ Stores in Türkiye and Growth Strategy

Watsons entered the Turkish market in 1999 and began expanding rapidly soon after. The brand opened its first store in Istanbul and over the years has expanded to numerous cities across Türkiye, reaching a wide customer base. As of 2024, Watsons has reached a total of 400 stores in Türkiye.

Watsons has set targets to increase its number of stores in Türkiye. The company plans to raise its store count in the country to 600.

Watsons’ Store Network and Growth Strategies

Watsons opens its stores not only in major cities but across various regions of Türkiye. Located in shopping malls and busy streets, these stores enhance the brand’s accessibility. In addition, through its row process, Watsons has also entered online shopping platforms and operates on place channels.

As part of its growth objectives in Türkiye, Watsons continues to offer products and campaigns tailored to local market preferences. This strategy helps the brand better align with consumer needs in Türkiye. Watsons also aims to increase customer loyalty through membership programs, exclusive discounts and promotional activities.