Yellow.ai is a global technology company that develops generative AI-based service automation solutions. Founded in San Mateo, California, in 2016, the company offers omnichannel dynamic AI agents aimed at automating customer and employee experiences. The Yellow.ai platform provides services through interactions supporting over 135 languages across more than 35 channels, including chat, voice calls, email, and social media. The company's solutions are structured to provide automation and personalization in areas such as customer service, sales, marketing, and human resources.

Founding and Development Process

Yellow.ai was founded by Raghu Ravinutala (CEO), Rashid Khan (CPO), and Jaya Kishore Gollareddy (CTO). The founding team combined their experience in technology and software development with a vision to make customer-service provider interactions more fluid and human-centric. Initially operating under the name "Yellow Messenger," the venture rebranded as "Yellow.ai" in 2021. To date, the company has received over 102 million USD in investments from investors such as Lightspeed Venture Partners, WestBridge Capital, Salesforce Ventures, and Sapphire Ventures.

Products and Technological Infrastructure

Yellow.ai's core platform, the Dynamic Automation Platform (DAP), operates on a multi-modal architecture based on large language models (LLMs). This architecture includes the company's proprietary models named YellowG, Orchestrator LLM, and Komodo-7B. Thanks to dynamic AI agents capable of conducting goal-oriented conversations, the platform aims to achieve up to 90% automation in customer service processes. Additionally, with its "Zero Setup" approach, it offers the ability to set up bots in a few seconds, requiring no engineering or NLP training.

Prominent solutions within the product portfolio include: Conversational Service Cloud (CSC), Conversational EX Cloud, VoiceX voice AI platform, Generative AI-powered Inbox, dynamic workflow builder, self-service knowledge base module, and over 150 industry-focused pre-built templates. Yellow.ai also offers customizable solutions due to its structure, which allows easy integration with enterprise systems (CRM, ERP, etc.).

Application Areas

Yellow.ai solutions are used in various sectors such as banking, insurance, healthcare, retail, public services, travel, and logistics. The company's platform can analyze customer queries in real-time, offer multi-language support, and generate responses while maintaining context with conversation history. Additionally, it enables consistent experience across all channels like email, voice calls, and live chat. Marketing tools such as personalization based on user behavior and campaign optimization are also among the features offered by the platform.

Partnerships and Integrations

Yellow.ai has developed integrations and partnerships with numerous technology companies such as Zendesk, Genesys, HubSpot, Salesforce, Freshdesk, and Tech Mahindra. These collaborations ensure that customer service and sales support solutions can be easily integrated into existing IT infrastructures. Furthermore, there is a partner ecosystem that provides dedicated resources and support services to solution partners.

Global Reach

Yellow.ai operates in regions such as the United States, India, Singapore, Malaysia, Indonesia, and the United Arab Emirates. As of 2024, the company serves over 1,100 businesses worldwide, managing more than 16 billion customer interactions annually. Its enterprise clients include companies like AirAsia, Sony India, Hyundai Motor India, Randstad, Pelago, Lulu Group, and Coda Payments.

Security and Compliance

Yellow.ai is designed to meet enterprise-level data security and compliance requirements. The platform complies with international standards such as HIPAA, ISO 27001, GDPR, and SOC 2. Data is protected with TLS 1.3 during transmission and AES 256-bit encryption during storage. The system also supports authentication methods like role-based access control, OAuth, and SAML.

Pricing Policy

Yellow.ai offers flexible and needs-oriented pricing models for businesses of different scales. The platform adopts a "success-based" pricing approach, offering plans that vary based on the number of users, interaction volume, and scope of features utilized. A free plan with limited features is also available for entry-level users. This free plan includes 1 bot, 2 channels, 100 monthly users, and a limited number of transactions; while more comprehensive enterprise plans offer customized usage without limitations on the number of channels, users, and integrations. Pricing for enterprise plans is determined specifically based on usage intensity and corporate needs, and more detailed information can be obtained by contacting the sales team directly.

Future Vision and Roadmap

Yellow.ai's goal is to become a global platform providing fully autonomous AI-powered interactions in customer service. The company aims for 80–100% revenue growth in the fiscal year 2025 and is expanding its capacity to conduct multi-lingual, contextual, and empathetic conversations with its VoiceX platform developed in the field of voice AI. To support next-generation customer service models, the company's roadmap is geared towards developing specialized language models, expanding agent assistance tools, and deepening user interaction analytics.