Yenipazar Pide

Yenipazar pidesi is a type of pide unique to the Yenipazar district of Aydın, characterized by thin dough and baked in a stone oven. An application was submitted to the Turkish Patent and Trademark Office on 16 June 2023, and it attained Geographical Indication (No 1637) status on 5 September 2024.

The use of stone ovens is critical for preserving the original flavor and texture of regional products. Stone ovens are part of traditional cooking methods and impart a distinctive taste and texture to the product. To standardize and protect these unique characteristics, technical specifications must be documented in detail and based on scientific principles. This ensures consistency in production processes and enables effective quality control.

Geographical indication registration not only guarantees the product’s regional authenticity but also enhances consumer trust in the brand. This registration provides a competitive advantage in the market when supported by standardized packaging and appropriate storage solutions. The development of packaging and storage techniques is essential for extending the product’s shelf life and increasing consumer satisfaction.

Geographical Indication Process

Application Date: 16 June 2023;

Registration Date: 5 September 2024,

No: 1637 – Geographical Indication

Registered by: Aydın Metropolitan Municipality

Geographical Boundary: Production and processing steps must be carried out within the geographical boundaries of Aydın Province.

Standardization Goal: To register the production method and ensure quality assurance.

Production Process

Dough ingredients: Wheat flour, water, salt, fresh yeast (e.g.; 50 kg flour, 30 L water, 210 g yeast, 350 g salt)

Dough preparation: Kneaded dough is rested for one hour; produced daily, stale dough is not used.

Shape: Long oval, closed and slit form; various variants exist (minced meat, cheese, tahini).

Baking method: In a stone oven at high temperature using olive or peach wood for 5–7 minutes; after baking, brushed with butter.

Packaging and logo: Packaging must bear the inscription “Yenipazar Pidesi” and the Geographical Indication emblem.

Cultural and Social Context

Yenipazar holds the Cittaslow (Slow City) designation; within this framework, the cultural contribution of local products is supported. Pide is a tradition passed down through generations, featured in daily consumption and regional events.

Regional Development and Tourism

The geographical indication integrates Yenipazar pide into gastronomic routes, enhancing local recognition. Aydın Metropolitan Mayor Özlem Çerçioğlu has emphasized the product’s brand value and supported promoting the registration process alongside other regional products.