Dodge was founded in the early 1900s in the United States. The company was historically known for producing V8 engine vehicles and currently also manufactures hybrid and fully electric vehicles.
Dodge Logo (Dodge Official Website)
Historical Development
Dodge became iconic in American automotive culture throughout the 20th century with models such as the Charger, Challenger, and Durango. After 2020, it moved toward powertrain diversification with the hybrid Hornet R/T model and the fully electric Charger Daytona released in 2024. The brand is in the transition phase toward a fully electric muscle car concept developed on the STLA platform.
Product Range
Muscle Car and Performance Sedan:
- Charger (ICE, BEV – Daytona R/T & Scat Pack, Sixpack inline‑6)
- Challenger (ICE; production ended at the end of 2023)
SUV and Crossover Models:
- Durango
- Hornet (PHEV R/T, compact crossover)
Planned Electric and Hybrid Models:
- Charger Sixpack ICE (3.0 L twin-turbo I6)
- Charger Daytona EV (dual and triple motor versions, 2024/2025)
- Hornet R/T PHEV platform
- Future expansion of muscle car range with hybrid and EV versions
Electric Vehicle Technology
Dodge entered the electric muscle car segment with the Charger Daytona developed on the STLA Large platform. Its most powerful version, the Scat Pack, delivers 670 horsepower, while Fratzonic exhaust technology recreates the sound and feel of the classic V8 engine. The parallel production strategy for internal combustion engine (ICE) and electric vehicle (EV) models continues.
Global Production Network and Financial Performance
Dodge’s main production centers are the Windsor and Brampton facilities in North America, part of Stellantis’ manufacturing network. In 2024, total sales reached 141,730 units: Durango (59,357), Charger (34,754), and Challenger (27,056). Sales of Charger and Challenger declined by 40–54%, while the Hornet model showed 120% growth.
Market Performance and International Growth
The 2024 launch of the electric Charger Daytona allowed the brand to appeal to both traditional ICE users and EV customers. The strong PHEV performance of the Hornet R/T was well-received in the U.S. market. Stellantis aims to maintain Dodge’s market share and reach new customer segments through a flexible powertrain strategy.
Strategic Goals and Future Vision
Dodge plans to maintain its muscle car DNA through hybrid and electric models after 2025. The brand intends to continue parallel offerings of ICE and EV versions to adapt to the transition. Models such as the Charger Sixpack (ICE) and core Daytona EV are expected to strengthen the global performance approach.
