Ford Motor Company is an automotive manufacturer founded in the state of Michigan, United States, in 1903. The company initiated a structural transformation in the industry by applying mass production techniques in the field of automotive manufacturing. Its establishment took place in line with production goals aimed at expanding individual transportation.
Ford Logo (Official Website of Ford Motor Company)
Historical Development
Ford was founded by Henry Ford in Detroit, Michigan. The Model T, which began production in 1908, reached high-volume manufacturing capacity through assembly line applications and is regarded as the beginning of a new era in automobile production. The production model implemented by Ford during this period has been referred to in the literature as “Fordism.” In the second half of the 20th century, various models such as the Mustang (1964), F-Series (1948), Fiesta (1976), and Focus (1998) were developed. In the 21st century, the company began investing in electric and software-supported mobility systems.
Product Range
Passenger Cars
- Fiesta
- Focus
- Mondeo
- Mustang
SUV and Pick-Up Models
- Kuga
- Edge
- Explorer
- Ranger
- F-150
Electric and Hybrid Vehicles
- Mustang Mach‑E
- F-150 Lightning
- E-Transit
- Kuga Plug-in Hybrid
- Explorer EV
Commercial and Light Commercial Vehicles
- Transit
- Tourneo
- Courier
- Custom
Electric Vehicle Technology and Production Strategy
Ford conducts its electric vehicle strategy through a separate division called “Model e.” Electric vehicle production began with the Mustang Mach‑E, followed by the F‑150 Lightning and E‑Transit models. The company’s electric vehicle development process involves areas such as battery systems, software-based driving systems, fast-charging infrastructure, and modular production platforms.
Global Production Network and Financial Data
As of 2024, Ford operates in over 100 production and assembly facilities. Manufacturing activities are carried out in countries including the United States, Canada, Germany, Mexico, China, and Turkey. The total vehicle production volume for the same year was approximately 4.5 million units. The company’s annual sales revenue exceeded 170 billion U.S. dollars. Due to high investment costs in the electric vehicle segment, temporary losses were reported; however, sales of internal combustion engine models partially offset this.
Market Distribution and Sales Data
In 2024, Ford’s regional sales performance was most prominent in the markets of North America, Europe, and the Middle East. The F-Series achieved high sales figures in the pickup category in the United States, while the Mustang Mach‑E and E-Transit were present in the European electric vehicle market. Growth was recorded in the commercial vehicle segment in the South American market. Electric vehicle sales increased by 38% compared to the previous year.
Strategic Goals
Ford aims to sell only electric passenger vehicles in Europe by 2030. Globally, the company plans for at least 50% of its product range to consist of electric vehicles. Its long-term strategic plans include the development of software-based services, advanced driver assistance systems, and autonomous driving technologies. Additionally, sustainability-focused investments are being carried out in line with the goal of carbon-neutral production.
