Hepsiburada

Hepsiburada is a Turkey-based e-commerce and technology platform founded in 2000 by Hanzade Doğan. Operating with a hybrid model that combines direct sales and marketplace approaches, the company plays a significant role in Türkiye’s digital commerce ecosystem through its wide product variety, digital services, and logistics infrastructure.

Hepsiburada Logo (Hepsiburada Website)

Founding and General Information

Hepsiburada is a Turkey-based e-commerce and technology company founded in 2000 by Hanzade Doğan. As one of Türkiye’s largest domestically capitalized digital commerce platforms, it operates with a hybrid structure integrating both direct sales (1P) and marketplace (3P) models. Through this structure, the company connects consumers with sellers and assumes a vital role in Türkiye’s digital commerce ecosystem through its extensive product range, digital services, and logistics infrastructure. As of the end of 2023, the company served over 63 million members with approximately 230 million product variants across more than 30 categories.

Business Model and Services

Hepsiburada adopts a customer- and seller-focused business model, providing e-commerce infrastructure to tens of thousands of small and medium-sized enterprises and supporting their digital transformation. Its services include the Hepsiburada Premium loyalty program, last-mile delivery and supply chain solutions, various payment systems, and price-driven options.

From Hepsiburada distribution facility (AA)

Brands and Ancillary Services

The company has developed multiple sub-brands and services to address diverse needs:

• HepsiJet: Transportation service for delivery and return processes.
• HepsiLojistik: Offers warehousing, address management, packaging, courier, and return solutions.
• Hepsipay: A system enabling convenient online payments; provides virtual POS solutions for business partners.
• HepsiAd: Supports businesses with digital advertising technologies.
• Hepsiburada Market: Delivers groceries, food, water, and flowers to users with fast delivery.
• Hepsiburada Seyahat: Provides travel services.
• HepsiGlobal: Facilitates access for international sellers to the Türkiye market.
• Hepsiburada Global: Enables Turkish manufacturers to sell abroad.
• Hepsiburada İş Ortağım: Provides operational, financial, and digital solutions to sellers.

Programs

HepsiTürkiye Regional Products Program

Implemented in collaboration with TOBB, this program aims to include at least one local producer from every province and district of Türkiye in its e-commerce system. It seeks to expand the reach of geographically indicated and regional products such as Ezine Cheese, Kayseri Pastırma, Ayvalık Olive Oil, and Keşan Carpet to broader online audiences. Producers benefit from reduced commission rates, free photography, logistics support, and digital advertising. Training and content support are also provided to new entrants.

Social Responsibility and Sustainability

Launched in 2017, the Technology Power for Women Entrepreneurs Program has reached over 47,000 women entrepreneurs to date, providing support in the e-commerce sector. Under the One Smile Is Enough Project, books and toys are provided to children. As a signatory of the UN Global Compact, Hepsiburada undertakes initiatives aligned with sustainable development goals and operates in environmental, social, and governance (ESG) areas. Additionally, in collaboration with TÜBİTAK BİLGEM, the company contributed to the establishment of an Artificial Intelligence Competence Center for e-commerce.

Financial Data and IPO

Hepsiburada is the first and only Turkish company to have gone public on the Nasdaq Stock Exchange in 2021. According to first-quarter 2022 data:

• Total sales volume increased by 84 percent to 83 billion TL,
• Order volume rose by 63 percent to 15 million,
• The number of active sellers increased by 55 percent to 83,000,
• The number of products on the platform grew by 110 percent to 111 million,
• The number of Hepsipay wallet users reached 7.1 million.

Investor Relations

The Investor Relations unit consists of a three-person team reporting to the Head of the Finance Group. This unit maintains regular communication with investors and organizes meetings and roadshows following quarterly results. The company discloses its financial and operational data in accordance with the principle of transparency.

Board of Directors

The Board of Directors comprises the following members:

• Mikheil Lomtadze (Chairman of the Board)
• Erman Kalkandelen (Deputy Chairman)
• Hanzade Doğan
• Ahmet Toksoy
• Tayfun Bayazıt
• Tolga Babalı
• Ahmet Ashaboğlu
• Vuslat Doğan Sabancı
• Dr. Stefan Gross-Selbeck
• Mehmet Erol Çamur