Mazda

Mazda was founded in Japan in 1920. The company began with internal combustion engine production and today focuses on developing hybrid and battery-electric vehicles. Guided by the “Jinba-ittai” (horse and rider as one) philosophy, Mazda aims to combine driver-focused experiences with sustainable mobility solutions.

Mazda Logo (Mazda Official Website)

Historical Development

Mazda has long been recognized for its internal combustion engine technologies. Known for its Wankel rotary engines, the company began transitioning to electromobility after 2010 by developing hybrid and limited-range electric models. In the 2020s, Mazda intensified work on hybrid, EREV (range-extended electric), and full electric solutions under its “Multi-Solution” approach. The company plans to launch its first fully electric vehicle in 2027.

Product Range

Electric and Hybrid Models

• MX-30: Compact SUV introduced in 2019; battery-electric version discontinued in 2025 due to limited range, plug-in hybrid remains in production.
• EZ-6 (6e): Mid-segment liftback/sedan for China and Europe; available in BEV and EREV versions.
• EZ-60: Electric SUV for the Chinese market from 2025; available in both BEV and EREV versions.

ICE and Hybrid-Based SUV Models

• CX-30, CX-50, CX-60, CX-80: Offered with internal combustion and hybrid powertrains.

Electric Vehicle Technology

Mazda’s “Multi-Solution” strategy develops different powertrain types simultaneously. EREV solutions allow a gradual transition, while full BEV production is supported through a battery partnership with Panasonic. The new SKYACTIV-Z engine architecture is optimized for both hybrid and ICE models. Mazda’s first dedicated BEV platform will be implemented in Japan in 2027.

Global Production Network and Financial Performance

Mazda has manufacturing facilities in Japan, China, Thailand, Mexico, and the United States. For fiscal year 2024 (ending March 31, 2025):

• Global vehicle sales: 1,303,000 units
• Revenue: ¥5,018.9 billion
• Operating profit: ¥186.1 billion
• Net profit: ¥114.1 billion
• Positive free cash flow and net cash position: ¥400.3 billion (~€2.4 billion)

Market Performance and International Growth

In 2024, Mazda sold 1,277,578 vehicles globally. SUV models such as the CX-50 performed strongly in the U.S. market. Mazda UK achieved record sales of 424,382 units. The joint venture with Changan Mazda targets the growing EV market in China.

Strategic Goals and Future Vision

• Lean Asset Strategy: Limit electromobility investments to ¥1.5 trillion by 2030 and convert existing production lines for EV manufacturing.
• New EV Platform: Launch a new platform in 2027 to introduce 7–8 new electric models.
• Electrification Target: Achieve 25–40% of total sales from EVs by 2030.
• Partnerships: Collaborate with Changan Mazda in China and battery supplier CATL to accelerate development of skateboard-platform electric vehicles.