Mitsubishi is an automobile brand established in Japan in 1933, producing vehicles focused on SUVs, pickups, and plug-in hybrids. The company, which is part of the Renault–Nissan–Mitsubishi Alliance, works with alliance partners in the transition to hybrid and electric vehicles.

^{Mitsubishi Motors Logo (Mitsubishi Motors Official Website)}

Historical Development

Mitsubishi introduced one of the mass-produced electric vehicles to the market in 2009 with the i‑MiEV; in 2013, it entered the plug-in hybrid SUV segment with the Outlander PHEV model. Since 2023, it has aimed to increase the share of hybrid and electric vehicles in total sales to 50%, and it plans to discontinue internal combustion engine models by 2035.

Product Range

SUV and Passenger Models

Outlander (ICE and PHEV versions)

Eclipse Cross

Outlander Sport / ASX

Mirage / Mirage G4

Hybrid and Electric Models

Outlander PHEV (plug-in hybrid SUV)

i‑MiEV (fully electric compact vehicle)

Minicab‑MiEV (light commercial BEV)

Planned BEV SUV model after 2026 (Foxconn collaboration)

Updated hybrid SUV models for the Japanese market

Electric Vehicle Technology

Mitsubishi develops BEV and PHEV technologies based on the AmpR platform. Prioritizing weight reduction, efficiency, and manufacturing simplicity, the company plans to produce special BEV models for the Australian and Oceania markets in partnership with Foxconn starting in 2026. The existing hybrid infrastructure, especially in the SUV segment, is maintained.

Global Production Network and Financial Performance

As of the 2024 fiscal year, Mitsubishi’s total production volume was 1,010,353 units.

Production has been carried out in countries including Japan, Thailand, Indonesia, the Philippines, and the USA.

In 2024, 109,843 vehicles were sold in the USA, with notable production increases in North America and the ASEAN region.

Market Performance and International Growth

The Outlander PHEV achieved high global sales volume in 2024; the Eclipse Cross and Mirage models performed strongly in Brazil, Europe, and the USA.

In the first half of 2025, US sales increased by 5.1% to 53,753 units.

The Outlander was the best-selling model again in regional markets.

Strategic Goals and Future Vision

100% Electrification (2035): All new vehicles sold are planned to be hybrid or fully electric.

Foxconn Partnership: BEV production from 2026 (for Australia and New Zealand).

Alliance Sharing: Platform sharing continues with Nissan and Renault; direct participation in the Ampere investment is not planned.

Bidirectional Charging Technology (V2G): Infrastructure supporting local electricity integration is being tested in markets such as Australia.