Nissan

Nissan is a global automotive manufacturer founded in Japan in 1933, offering a broad product range including hybrid, electric, and internal combustion engine options. The brand was an early entrant in the electric vehicle market with its Leaf model and is currently undergoing restructuring under transformation plans named “The Arc” and “Re:Nissan,” focusing on operational efficiency and financial balance.

Nissan Logo (Nissan Official Website)

Historical Development

Nissan established itself as a pioneer in the BEV (battery electric vehicle) market with the introduction of the Leaf model in 2010. However, it failed to sustain its leadership in this segment in subsequent years. Under the “The Arc” management plan for the 2024–2026 period, Nissan aims to launch a total of 30 new models, 16 of which will be electric. As part of this initiative, production lines are being restructured and operational costs are being reduced.

Product Range

Electric Vehicles (BEV)

Hybrid and Other Models

Electric Vehicle Technology

Nissan is developing modular production solutions in battery technology using LFP, NCM, and solid-state options. The e-Power hybrid system aims to reduce emissions by powering the vehicle with an electric motor connected to a battery, replacing the traditional internal combustion engine. A 30% reduction in battery costs is planned by 2030.

Global Production Network and Financial Performance

By the end of 2024, Nissan reported:

• ¥12.63 trillion in revenue,
• ¥67.09 billion net loss,
• 0.6% operating profit margin.

Under the “Re:Nissan” plan:

• 20,000 job cuts,
• closure of seven production facilities,
• reduction of total capacity from 5 million to 4 million units are planned.

Market Performance and International Growth

• United States: The Rogue hybrid with e-Power technology is central to Nissan’s strategic repositioning.
• China: Nissan is responding to domestic competition from BYD and Geely with the N7 and other BEV models.
• Europe and Japan: Multi-segment solutions are offered through the Leaf crossover and Micra EV.

Strategic Goals and Future Vision

• The Arc (2024–2026): Expansion of product diversity with 30 new models, 16 of which will be electric.
• Electrification target: By 2030, 60% of Nissan’s global sales are targeted to be electric or hybrid vehicles.
• Return to profitability: Net income is planned to return to positive territory by 2026, supported by reduced production costs.