Nishane

Nishane is an independent perfume brand based in Türkiye, operating in the niche perfume segment. It was founded in Istanbul in 2012 by Murat Katran and Mert Güzel. The brand’s name is derived from the Turkish word “nişane,” which means “emblem,” “sign,” or “meaningful trace.” Guided by this concept, Nishane aims to present its perfumes as artistic expressions.

Its first perfume, Sultan Vetiver, was launched in 2013 in collaboration with perfumer Jorge Lee, one of the brand’s long-standing partners. Nishane’s perfumes are predominantly formulated as Extrait de Parfum (high concentration).

Nishane Teşvikiye Store - Nishane

Collections

Nishane frequently draws thematic references from literature, theatre, traditional motifs, and urban culture in its scent compositions. The brand’s main collections are as follows:

Shadow Play Collection

Inspired by the founders’ passion for theatre, this collection is inspired by the iconic characters of traditional Turkish shadow theatre, Karagöz and Hacivat.

• Perfumes: Hacivat, Karagoz, Zenne
• Themes: Ego, spectacle, contrasts
• This series is one of Nishane’s most globally recognized perfume lines.

Rumi Collection

This collection is inspired by the poetic legacy of Mevlânâ Celâleddîn Rûmî.

• Perfumes: Hundred Silent Ways, Fan Your Flames
• Themes: Love, devotion, divine journey

Time Capsule Collection

Developed to offer a profound perspective on fundamental elements of the human experience, this collection treats time, space, movement, and belief as abstract concepts.

• Perfumes: Papilefiko, Tempfluo, Tero, Kredo, Deziro
• Themes: Flow of time, belief systems, cycles of existence

No Boundaries Collection

A concept that challenges national, cultural, or emotional limitations.

• Perfumes: Ani, Ege
• Themes: Infinity, freedom, universality

Prestige Collection

A luxury collection distinguished by limited production, high ingredient quality, and exclusive presentations.

• Perfumes: Nefs, Shem, Mana, Hacivat Oud

X Collection

A special collection created to celebrate the brand’s 10th anniversary.

• Features experimental formulations and original presentations.
• Perfumes: Ani X, Fan Your Flames X, Hacivat X, Hundred Silent Ways X, Tuberoza X, Wulong Chá X

Nishane Rumi Collection - Nishane

Artistic and Cultural Identity

Nishane positions itself not merely as a perfume brand but as a storyteller through scent. The names of its perfumes are often chosen from Turkish words, preserving its cultural identity while creating a universal narrative language. The brand frequently incorporates elements from theatre, poetry, mythology, and history into its fragrance design.

Features and Production Approach

Concentration: Perfumes are typically presented in Extrait de Parfum concentration.

Production and Bottling: The majority of products are manufactured through a collaboration between France and Türkiye. Bottling and quality control are carried out under the brand’s supervision.

Perfumer Collaborations: Nishane has cultivated diversity in its scent compositions by working with numerous renowned perfumers. Notable perfumers include Jorge Lee, Chris Maurice, Cecile Zarokian, Anne Flipo, and Dominique Ropion.

Sustainability and Quality Standards: Nishane adheres to IFRA production standards. Some perfumes feature vegan formulations, and no animal testing is conducted.