This article was automatically translated from the original Turkish version.
Consumption is one of the most fundamental analytical variables in economics. Consumption, which is the ultimate purpose of economic activity, constitutes a large share of national income and plays a decisive role in maintaining economic stability. The first comprehensive approach to explain the relationship between income and consumption was formulated in John Maynard Keynes’s 1936 work The General Theory of Employment, Interest and Money. In this work, Keynes introduced the Absolute Income Hypothesis, which argues that individuals’ expenditures depend largely on their current income levels.
According to Keynes’s formulation, the relationship between consumption and income is expressed by the following linear equation:
C = C₀ + cYd
Where:
This equation shows that even when income is zero, some level of consumption occurs, and as income increases, consumption also increases—but not all additional units of income are spent on consumption.
Keynes expressed the fundamental tendencies influencing human behavior as “psychological laws.” This law states that people generally tend to increase their consumption as their income rises, but the increase in consumption is smaller than the increase in income. The assumptions underlying the Absolute Income Hypothesis are as follows:
Keynes’s Absolute Income Hypothesis was widely used in formulating economic stabilization policies, particularly after the Great Depression, and was supported by numerous empirical studies in the post–World War II period. However, over time, observations raised questions about the hypothesis’s validity in the long run.
The Absolute Income Hypothesis is particularly important for designing short-term economic policies. It serves as the foundation for analyzing the impact of income-increasing fiscal policies—such as increased government spending or tax cuts—on aggregate demand. If the marginal propensity to consume is high, an increase in income can lead to a larger expansion in the economy through the multiplier effect on consumption.
Although the Absolute Income Hypothesis provides a strong explanation for short-run behavior, it has proven inadequate in explaining long-run consumption patterns. Simon Kuznets’s long-term observations in the 1940s demonstrated that the average propensity to consume remains stable as income rises, challenging the hypothesis’s core assumptions and giving rise to the “consumption puzzle.” In response, alternative theories were developed over time:
These theories argue that individuals make consumption decisions not only based on current income but also on past income levels, expectations, wealth, and life-cycle stages.
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Theoretical Foundations
Key Assumptions of the Hypothesis
Emergence and Development
Policy Implications
Criticisms and Alternatives