Ford Bronco

The Ford Bronco was first introduced by Ford Motor Company in 1966 and produced across five generations until 1996. In 2020, Ford revived the Bronco model to adapt it for the modern SUV market and launched it for sale in 2021. The Bronco appeals to both classic off-road enthusiasts and contemporary users through its terrain-focused design modular body structure and retro-modern aesthetic. It is positioned to directly compete with rivals such as the Jeep Wrangler.

Ford Bronco (Ford)

DESIGN AND STRUCTURAL FEATURES

The Ford Bronco has been modernized while retaining its classic Bronco lines. It features a high body profile vertical glass surfaces round LED headlights and wide fenders that give it a distinct off-road character. The doors and roof panels are removable. The vehicle is available in both two-door and four-door variants.

Built on Ford’s T6 platform the Bronco features a robust steel frame designed for enhanced durability. Attributes such as up to 294 mm ground clearance an 850 mm water fording capability and 35 inch tire options demonstrate its suitability for demanding off-road conditions.

ENGINE OPTIONS AND PERFORMANCE

The Ford Bronco is offered with the following engine options:

• 2.3L EcoBoost I4: 300 hp 441 Nm torque
• 2.7L EcoBoost V6: 330 hp 563 Nm torque

Transmission options include a 7-speed manual or a 10-speed automatic. All variants are equipped with four-wheel drive. The manual transmission option features a low-speed crawl gear ratio designed for controlled climbing.

INTERIOR AND TECHNOLOGICAL EQUIPMENT

The Bronco’s interior is designed with durability and functionality in mind. It features waterproof upholstery washable floor coverings and physical control buttons to suit harsh off-road conditions. Depending on the trim level the following features are available:

• 8 or 12 inch SYNC 4 infotainment display
• Apple CarPlay and Android Auto compatibility
• Digital instrument cluster
• Remote vehicle access via FordPass Connect
• Advanced navigation and off-road mapping system

Ford Bronco (Ford)

DRIVER ASSISTANCE SYSTEMS AND SAFETY

The Ford Bronco is equipped with Ford’s advanced driver assistance systems. It offers G.O.A.T. (Goes Over Any Terrain) drive modes — Normal Eco Sport Slippery Sand Baja Mud/Ruts and Rock Crawl — to adapt to various terrain conditions. Standard and optional safety features include:

• Off-road cameras Trail Cameras
• Hill Descent and Hill Start Assist systems
• Blind Spot Information System
• Automatic Emergency Braking AEB
• Lane Keeping Assist System

PRODUCTION AND MARKET POSITIONING

The Ford Bronco is manufactured at Ford’s Wayne Assembly Plant in Michigan USA. The model is sold in limited international markets primarily in North America. Competing against vehicles such as the Jeep Wrangler Toyota 4Runner and Land Rover Defender the Bronco is a key representative of Ford’s off-road segment.