AMP

AMP is a recycling technology company that aims to transform waste sorting processes using artificial intelligence and automation technologies. Headquartered in Colorado, United States, AMP develops fully automated materials recovery facility (MRF) solutions that require zero manual sorting labor, targeting high-accuracy separation of municipal solid waste (MSW), single-stream recycling, plastics, metals, fibers, and films.

Founders and Management

The founder and CEO of AMP is Matanya Horowitz. The company’s leadership team includes Tim Stuart, Beth Dec, Mike Krings, Robert Norris, and Justin Ross. AMP operates primarily from the United States, with its manufacturing facilities located in the state of Colorado.

Corporate Structure and Technological Infrastructure

AMP implements its Smart Sortation technology in facilities branded as AMP ONE. This system is integrated into plants with annual processing capacities ranging from 15,000 to 1 million tons and can be commissioned in as little as nine months at production sites. The AMP ONE system consists of five core technologies: Vision, Jet, Microjet, Delta, and Vac. All systems are powered by AMP AI. AMP Vision analyzes material flow by identifying material type, polymer class, color, and shape using RGB cameras and image-processing algorithms. AMP Jet and Microjet perform high-volume sorting using air jet systems mounted along conveyor belt edges. AMP Delta is a robotic sorting arm with high-speed material collection capacity. AMP Vac uses vacuum technology to collect thin, flexible film-like materials. These systems operate in integration with the AMP Insight analytics platform, which enables real-time monitoring, automatic configuration, and operational decision support.

Application Areas

AMP technology is particularly applied in the following material categories:

Film: The AMP ONE system can convert film materials, which are difficult to separate using conventional systems, into pyrolysis-compatible bales with 95% purity. The system is flexible enough to handle high-film-content feedstocks from both MSW and single-stream sources.

Metal: AMP Delta robots process used beverage containers (UBCs) such as aluminum cans, aerosols, and foils, operating twice as fast and with greater precision than human labor, thereby reducing contamination risk.

Plastics: AMP AI identifies polymers such as PET, HDPE, LDPE, PP, and PS based on color, transparency, opacity, and shape factors. The system can sort diverse plastic forms including caps, bottles, containers, and films.

Fibers: AMP technology separates office paper, cardboard, newspapers, and packaging papers to produce high-quality fiber bales. AMP Vac technology is used to remove film contaminants from these bales.

MSW (Municipal Solid Waste): AMP offers systems capable of achieving over 60% recovery rates in mixed waste streams. Compact facility designs enable easy integration with existing infrastructure. Artificial intelligence can recognize waste with high moisture and contamination levels, improving sorting accuracy.

Data and Traceability Systems

All bales produced at AMP ONE facilities are uniquely identified using AMP Smart Tons technology. These barcodes allow detailed tracking of each bale’s content purity and material composition. This enables suppliers to accurately verify the quality of materials they deliver and buyers to clearly understand product content.

Economic Model and Operations

AMP operates under a Sortation-as-a-Service model, in which it owns and operates its facilities and provides services to customers at a fixed price per ton. This approach consolidates costs related to maintenance, modernization, and operations within AMP, offering customers predictable and stable pricing. Compared to conventional MRFs, AMP facilities achieve higher recovery rates at lower unit costs.

Industrial and Social Impact

AMP’s technology aims to reduce labor demands in waste sorting, thereby improving occupational health and safety while addressing workforce shortages in the recycling sector. The system modernizes recycling processes in regions with low recovery rates, contributing to the circular economy. Additionally, it provides manufacturers with the ability to analyze and improve the recyclability of their product packaging.

Future Vision

AMP seeks to modernize global recycling infrastructure and accelerate the development of the circular economy. Its long-term vision is to integrate AI and automation-based smart sorting systems into more municipalities and private sector operations, enabling waste to be economically transformed into valuable resources. To this end, AMP plans to expand AMP ONE facilities across multiple continents, increase production capacity, and make systems more compact and flexible.

AMP also aims to make the material analysis data it provides to manufacturers and public institutions more accessible and detailed, offering data-driven solutions to decision-makers across the entire lifecycle—from packaging design to recycling processes. The company targets the creation of a central control hub through its AMP Insight platform to facilitate advanced waste characterization, process optimization, and the achievement of sustainability goals. AMP’s future strategies include establishing facilities in developing countries with low recycling rates, developing specialized technologies for challenging materials such as flexible plastics, and collaborating with manufacturers to support closed-loop production chains. Additionally, the company aims to continuously update its AI models to enhance the speed and accuracy of identifying diverse waste types. This vision is expected to play a significant role in increasing global recycling rates and promoting sustainable resource management.

AMP functions as a platform that reconfigures waste management and recycling processes through AI-enabled sorting technologies, with objectives to increase material stream purity, raise recovery rates, and transform the cost structure of the waste economy.