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This article was automatically translated from the original Turkish version.

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Machine learning is a subset of artificial intelligence (AI). It focuses on enabling computers to learn from data and improve through experience to perform specific tasks. Unlike traditional software systems, machine learning algorithms generate predictions and decisions by discovering patterns and correlations in large data datasets rather than being explicitly programmed. They perform better over time and become more accurate with more data.


Machine learning is now actively used in many sectors including banking healthcare entertainment and retail like. For example personalized recommendations in online shopping image and speech recognition cybersecurity and automated text analysis are some of its everyday applications.

Machine Learning and Artificial Intelligence

Machine learning is a subset of artificial intelligence and includes more specialized subfields such as deep learning and artificial neural networks. While Artificial intelligence processes data to make decisions and predictions machine learning algorithms make this process smarter by enabling learning without additional programming. Deep learning is a more advanced branch of machine learning that performs complex data processing tasks using multilayered neural networks.

Artificial Neural Networks (ANN)

Artificial neural networks (ANN) are modeled after the functioning of biological brain neurons. These networks consist of interconnected nodes (neurons) that process data in layers to enable higher-level analysis. An artificial neuron processes its input and sends signals to connected neurons to continue the learning process. Neural networks can perform advanced prediction and classification tasks by recognizing patterns and learning from data.

What Is Deep Learning?

Deep learning is a type of machine learning that analyzes vast amounts of data using multilayered network structures. For example a deep learning system processing a natural image first undergoes a general plant recognition phase then distinguishes flowers and finally identifies a specific flower species. Deep learning is used in many areas such as speech recognition image classification and drug development.

How Does Machine Learning Work?

Machine learning operates using different learning models. Based on the structure and goal of the data there are four main types of learning:


1. Supervised Learning:

Algorithm is trained using labeled data.

Example: Traffic analysis recommendation engines.


2. Unsupervised Learning:

The algorithm identifies patterns and relationships by analyzing unlabeled data.

Example: Customer segmentation facial recognition.


3. Semi-Supervised Learning:

Uses a small amount of labeled data to analyze large volumes of unlabeled data.

Example: Language analysis fraud detection.


4. Reinforcement Learning:

The algorithm learns through reward and punishment mechanisms.

Example: Chess AI systems automatic pricing systems.


Use of Machine Learning in Business

Machine learning helps businesses improve operational processes by enabling more informed and data-driven decisions.


Recommendation Engines: Provides personalized content and product suggestions on Digital platforms.

Dynamic Pricing: Sets prices based on Demand demand and customer interest levels.

ERP and Process Automation: Reduces errors by optimizing workflows.

Predictive Maintenance: Detects potential failures in industrial machinery in advance.


Challenges of Machine Learning

One of the biggest challenges of machine learning is ensuring the accuracy and reliability of models. Wrong or incomplete data can lead to misleading results. Additionally due to the "black box" problem it can be difficult to explain why certain models make specific predictions. Biases and ethical issues are also among the challenges.

However these challenges can be minimized through strong AI governance guidelines and best practices.


As machine learning technologies continue to evolve together smarter and more efficient solutions are expected to be delivered for businesses and individuals.

Author Information

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AuthorAhsen GüneşDecember 23, 2025 at 7:16 AM

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Contents

  • Machine Learning and Artificial Intelligence

  • Artificial Neural Networks (ANN)

  • What Is Deep Learning?

  • How Does Machine Learning Work?

  • Use of Machine Learning in Business

  • Challenges of Machine Learning

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